AI, Smart Homes and Wellness Tech Are Redefining Everyday Life

Overview & Key Developments

IFA Berlin 2026 showcased how artificial intelligence was evolving from a standalone feature into a layer connecting everyday technology, with companies including Haier, TCL, Hisense, SEVERIN and Beurer presenting new products and smart-home applications.

The event highlighted technologies designed to make connected devices easier to control, automate routine tasks and deliver more personalized experiences. AI was increasingly being integrated across appliances, entertainment systems, health devices and other areas of the home.

Haier, TCL and Hisense expand AI-powered smart ecosystems

Haier presented its connected-home ecosystem under the theme “Home of Intelligent Possibilities,” bringing appliances, services and user experiences together through a single platform. Its AI-powered solutions were designed to analyze laundry loads, identify food items and monitor cooking processes.

Technical Deep-Dive & Market Context

The company also showcased humanoid robots, cleaning and companion robots and AI-supported exoskeletons. Haier also announced a four-year global partnership with the UEFA Champions League beginning with the 2027/28 season.

TCL positioned AI as the connecting layer across its ecosystem, spanning televisions, smartphones, air conditioners, washing machines and smart-home products. Its televisions were presented as personal AI hubs capable of understanding natural-language conversations, finding content and controlling connected devices.

Hisense presented its AI-powered “Companion Living” concept, which connected televisions and household appliances while adapting to individual needs. The system was designed to assist with cooking, laundry, indoor climate control and energy management, with the broader goal of making AI a more natural part of everyday life. Hisense also announced the continuation of its partnership with UEFA EURO 2028.

SEVERIN and Beurer focus on everyday convenience and wellness

Strategic Impact & Outlook

SEVERIN showcased new kitchen, home and beauty products featuring AI-powered functions designed to simplify everyday tasks. Its new AI Series covered areas ranging from food preparation to hair styling.

Beurer presented health and wellness products spanning heat therapy, dental care, fever measurement, indoor climate control and insect-bite treatment. The company focused on combining everyday functionality with intuitive operation and modern design.

Meanwhile, Womanizer used IFA’s Beauty Hub to explore the relationship between technology, pleasure, health and well-being. Its presentation examined the role of user research and testing in developing products and positioned pleasure as an emerging element of beauty technology.

Together, the announcements and showcases reflected a broader shift at IFA 2026 toward AI-powered ecosystems designed to make technology more intuitive, personalized and integrated into everyday life.